The Worst Climate Change Misinformer In America Is On CNN
by Denise Robbins, Media Matters for America, December 11, 2013
The norm of journalistic balance has been exploited by opponents of emissions curbs. Starting in the late 1990s, big companies whose profits were tied to fossil fuels recognized they could use this journalistic practice to amplify the inherent uncertainties in climate projections and thus potentially delay cuts in emissions from burning those fuels. Perhaps the most glaring evidence of this strategy was a long memo written by Joe Walker, who worked in public relations at the American Petroleum Industry, that surfaced in 1998. According to this ''Global Climate Science Communications Action Plan,'' first revealed by my colleague John Cushman at the New York Times, ''Victory will be achieved when uncertainties in climate science become part of the conventional wisdom'' for ''average citizens'' and ''the media'' (Cushman 1998). The action plan called for scientists to be recruited, be given media training, highlight the questions about climate, and downplay evidence pointing to dangers. Since then, industry-funded groups have used the media's tradition of quoting people with competing views to convey a state of confusion even as consensus on warming has built.