The HB Gary Email That Should Concern Us All
by Happy Rockefeller, Daily Kos, February 16, 2011
Persona management entails not just the deconfliction of persona artifacts such as names, email addresses, landing pages, and associated content. It also requires providing the human actors technology that takes the decision process out of the loop when using a specific persona. For this purpose we custom developed either virtual machines or thumb drives for each persona. This allowed the human actor to open a virtual machine or thumb drive with an associated persona and have all the appropriate email accounts, associations, web pages, social media accounts, etc. pre-established and configured with visual cues to remind the actor which persona he/she is using so as not to accidentally cross-contaminate personas during use.
To build this capability we will create a set of personas on twitter, blogs, forums, buzz, and myspace under created names that fit the profile (satellitejockey, hack3rman, etc.). These accounts are maintained and updated automatically through RSS feeds, retweets, and linking together social media commenting between platforms. With a pool of these accounts to choose from, once you have a real name persona you create a Facebook and LinkedIn account using the given name, lock those accounts down and link these accounts to a selected # of previously created social media accounts, automatically pre-aging the real accounts.