OFA was born during the 2008 presidential campaign as Obama for America, then became Organizing for America during his first term, working with the Democratic National Committee to push the Obama agenda and reelect the president. It has since been transformed into Organizing for Action. Liberals had high hopes that the new incarnation of OFA would turn its efficient and powerful campaign organization into something that would boost the progressive movement [
doesn't seem to be happening].

WASHINGTON -- Top officials from President Barack Obama's campaign arm, which was recently rechristened as Organizing for Action, are working to dampen the passionate grassroots opposition [and guess what?  It ain't working out that way -- much to the contrary!] to the Keystone XL pipeline, just as the organization launches its campaign against climate change, according to donors and OFA members.
Leaders of the group have on multiple occasions told gatherings of activists and donors that OFA will not pressure the White House on Keystone regardless of its members' interest in the project [and boy did they get pushback on those attempts!], a 1,700-mile pipeline that would move heavy crude from the Canadian tar sands to the Gulf. The administration recently pushed back a decision on approving the pipeline to November, December or even 2014. OFA's refusal to press the administration on the controversial Keystone project is reminiscent of its decision not to pressure Sen. Max Baucus (D-Mont.) on gun purchase background checks, despite -- or perhaps because of -- OFA Chairman Jim Messina's close relationship with him. Baucus voted against the president and subsequently announced his retirement.
The reticence worries those who hoped that the Obama campaign's legacy would be a strong, independent grassroots movement that could bring outside pressure on Washington, rather than continuing to act as an arm of the president. Instead of a new organization that will push the White House from a progressive flank, on Keystone, OFA is in effect pushing grassroots activists in the opposite direction [not working]. Its approach to the pipeline indicates it is shaping up to be little more than another element of the administration that activists must lobby. [And, as a consequence, no one wants to donate any money to OFA -- WTF should they?]